A few years ago I have attended a lecture meeting of management.
The speaker told us a significant words. That is
"To feel the wind on the cheeks is very important !".
What an expressive phrase it is ! 

Seeing a flag fluttering from a comfortable air conditioned room, 
you know the wind is blowing.
But it is not enough to understand the situation.
You should go outside and feel strength of wind, temperature, smell, etc.
You don't realize the truth until you have experienced it.

When I visit a customer, I always try to feel the atmosphere sensitively.
Actually according to the customer, the atomosphere is different.
Even though there is an internal defference according to their departments, 
sections, and branches.
Sometimes I feel it dark and serious.
Sometimes I feel it bright and smooth.
Somehow I can feel how they evaluate us.
Then I can realize what we should do for the customer.

Recently I often have Wine and Champaigne with dinner.
"Red Wine for meat, White Wine for fish, and Champagne for Love !"
Ms.Audrey Hepbern told in the movie "Love in the afternoon".
For me Wine and Champagne are just for refining my Sensibility.

Our Managers are very excellent. I can dump everything on them. 
I will continue to visit customers and continue to refining my sensibility
to improve Yamashin.

I hope you give us a continuous patronage and support on Yamashin Filter.
Thank you.

Atsuhiko Yamazaki
President
Yamashin Filter MFG., Corp.