President Message


06/04/2004


                                                                                   By Hitoshi

April 2004

This year, the blooming of Cherry blossoms was declared last Mar.18th. 
in Yokohama city.
However, at middle of March, winter cold came back and the buds of the
cherry trees became tight again.

April is the start month of a new school term and business term.
Freshmen with their new suits are walking pass through the hanging cherry
blossoms.
Though our business term ends at September, at the begining of April,
a tense atmosphere can be felt everywhere in the office.
This is because some freshmen will enter our company and some personnel
reshuffle and re-organization become effective from April.
This tense atmosphere is very good, because it goes by soon, just like 
cherry blossoms. 

Cherry-blossom viewing is nice.
But basically, cherry blossoms and the moon are worth not to look at nor
to watch, but to see.
A smart person who has refined taste glances at them and feel them,
but a vulgar person stare at them persistently.
Boorish and unrefined people occupy under a cherry tree and sometimes,
climb up to a cherry blossom and stare at them.
Drinking and singing with Karaoke and finally, they will break a branch with
a snap.
Vulgar and uncultured people never see anything quietly from a distance.

Personally, I love the flowers at 80% bloom better than in full bloom.
Once the summit or climax is reached, everything is no more than on the
decline.
I love it just before the summit or climax with full of expectations and
excitement.
"Looking forward to it. It shall be wonderful !" The heart beats fast in 
anticipation.
Don't rush it ! Fully enjoy this brief moment ! 
I would like to cherish the composure.


Secret love just before knowing a partner's heart...
Stopping a meal before becoming full in spite of being served your favorite
delicious food...
Business going well but still far from success...
And the situation of Yamashin now.
Whether it is intended or not, I think "Just before ..." is the best situation.
Don't rush it ! Fully enjoy this brief moment ! 
I would like to cherish the composure.

Our motto of this year is "Quick Response to Your Needs."
I hope for your continued patronage and support for the Yamashin Filter Group.
Thank you.

@

Atsuhiko Yamazaki
President
Yamashin Filter Mfg.,Corp