President Message

1/Aug/2007


Aug 2007
"YAMASHIN FILTER SHANGHAI INC. Established !"



THE CELEBRATION OF THE OPENING OF YAMASHIN SHANGHAI Inc.(YSI)

On July 10th, we officially opened YAMASHIN FILTER SHANGHAI INC. in Shanghai,China.
A business permit has been published and YAMASHIN SHANGHAI started activity formally.
For YAMASHIN-FILTER CORP.,  the Shanghai office is our 3rd overseas sales office along
with YAMASHIN AMERICA, INC. and YAMASHIN EUROPE B.V..
Below is the information for our new office in China:

COMPANY NAME
YAMASHIN FILTER SHANGHAI INC.

ADDRESS
  UNION DEVELOPMEN BUILDING OF CHINA NO.728 Xin Hua Rd. Room 110,
  Chang Ning District, Shanghai, 200052
TEL  : 0086-21-5258-0610
FAX : 0086-21-5258-0626

Managing Director: Mr. Jun Inui
Controller               : Mr. Kazuhiro Okoshi
Deputy Manager   : Mr. Wang Yimin
 
Responsibilities
1) To sell filters in China.
2) To source materials and components in China.

We had a magnificent party with Bosa International whom we are deeply indebted.
Bosa International's main business is making clothing for children, but Bosa International has been
helping YAMASHIN since we came Shanghai in 2003.
I am very grateful to Mr.Inoue, President of  Bosa, has been a great assistance to us, bridging the
gap of Chinese and Japanese 

China is a country that is changing, therefore understanding of Chinese market is indispensable for
doing business in China. 
Bosa International helped bridge the cutural differences by not just showing the common sense way
of Chinese thinking, but also business conditions, social issues, various information of the Chinese
people's way of life as well. I give a heartfelt thanks to Bosa International for their assistance.

From now on, China will be the market for our company. Of course, this goes without saying that
YAMASHIN FILTER SHANGHAI INC.will experience stiff competition from our competitors. 

What about an efficient sales system ???   It can't be expected. Absolutely No! 
Sales activity is something that needs time and effort, that is troublesome and needs extremely
high expenses.  Such is Sales activities !!! I think who wants making easy money is a lazy person.
Even with inefficiency, skyrocketing expenses, YAMASHIN is YAMASHIN !!! 
We will continue to follow our policy of  "ROKAJITSUKAFURU"  and keep growing.

YAMASHIN-FILTER CORP. will continue to do its best to be successful. 
I ask for your continued support. 

Sincerely,

Atsuhiko Yamazaki
President
YAMASHIN-FILTER CORP.